Rebuilt and Expanded

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More gyros signs, hundreds of them!
Each a bit of vernacular art genius

The Gyros Project started as a way of collecting fine examples of Chicago-school hand-painted business advertising. The gyros was a graphically strong object, with lots of sellers all over the city, and typically promoted via one-off signs. Hot dogs, the most commonly advertised product on Chicago streets, were less interesting since they tended to be merchandised via Vienna Beef-supplied printed materials (not that there’s anything wrong with that, it just wasn’t my primary interest).

I also had a particular affection for the gyros in all its aromatic, onion-and-garlic glory. (See The Gyros Experience.) Once you’ve gone gyros, you never go back, and the Project soon expanded to include all gyros signs, printed and hand-made alike, as well as signage from around the country and overseas.

There are now 500-plus images, reorganized thematically and recaptioned. Please enjoy.